Urge To Kill Rising: Ecomagination

At GE, we've discovered an inexhaustible resource. A resource that we believe could help solve the problems of an energy hungry world. It's called imagination, or rather ecomagination.


I don't know, it seems to me that GE's marketing block have already pretty much exhausted their imaginations - sorry, their ecomaginations - if this is the best they can come up with. What makes this particularly odd is that it's in The Economist. I'm not entirely sure who it is that GE are advertising to. If I can just play with my Venn diagrams for a bit here, the demographic appears to be the union of the following sets:

  • Those who read The Economist
  • Those who care about the environment
  • Those unable to distinguish made-up words from genuine feeling and innovation
I'm fairly sure that that limits the potential audience somewhat.

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